讲座时间：2014年10月24日下午 15:00

讲座地点：信息楼0228

主讲人简介：陈友华（Youhua Frank Chen）现任香港城市大学商学院管理科学系教授，系主任。近5年在管理科学与运筹学领域国际顶级期刊Management Science和Operations Research上发表9篇论文。截至2014年1月，SCI他引超过1030次，Google Scholar他引超过3200次, 研究成果在国际上有重要影响。目前研究兴趣包括供应链和物流管理，收益管理及医院运作管理。

讲座内容简介：

Optimal Pricing and Inventory Control Policy with Quantity-Based Price Differentiation

A firm that faces price dependent  demand aims to maximize its profit.  In addition to the regular unit selling price, the firm can utilize quantity discounts to increase sales, such as buy-2 & get 1 free. We refer to this dual-pricing strategy as quantity-based price differentiation. The research question is why firms engage into such dual-pricing strategy and do not simply just dynamically adjust the unit selling price?  We try to address this issue by considering the following model.  At the beginning of each period, the firm needs to make three decisions: replenishing the inventory, setting the unit selling price if the unit sales mode is deployed, and setting the quantity-discount price if the quantity-sales mode is deployed (or the combination of the two modes of sales). We identify conditions under which the optimal inventory control policy and selling/pricing strategy is well-structured.  Our numerical study shows that substantial profit improvement can be gained as the result of shifting from uniform pricing to quantity-based pricing.

热烈欢迎各位师生前来交流！